When a search term is entered into the Google search bar and your company is not on the list or first page... then its time to start using AdWords. If you are not on the list, your potential customers do not know your company exists.
WHY SHOULD I USE ADWORDS?
When a search term is entered into the Google search bar targeted ads appear as "sponsored links" down the right hand side of the page or above the natural results. By using ADWORDS your ads can be FIRST ones on the list - this is easier for customers to find out about your company.
WHAT IS ADWORDS?
HOW DOES IT WORK?
A pay-per-click advertising system from Google. Companies and websites can use AdWords and have their own ads appear contextually together with search results.
HOW DOES IT WORK?
There are many different tactics involved in managing a successful AdWords campaign. The most important is:
- write a good ad text
- choose the best keywords that would increase visits to your page
- set the right Max cost per click - Max CPC
